Tourism and hospitality
ดูรายละเอียดเรียนต่อที่สถาบันนี้
เรียนต่ออังกฤษกับหลักสูตร Msc INTERNATIONAL TOURISM MANAGEMENT - LSC LONDON Tourism is a distinctive area of business activity which has assumed a critical role in the global economy accounting for a tenth of jobs worldwide. While many aspects of this industry is the same as other industries including hospitality, there are some idiosyncrasies which differentiate it from other industries. Not least is the unique characteristics of its products – the heterogeneity, the perishability, the intangibility, the inseparability of production and consumption and last but not least – the interdependence (i.e. that the products tend to be bought in combination with hospitality). The products are very similar to tourism managers have to be creative and innovative to ensure the distinctiveness of their products and to differentiate them from rest of the global competition. Distinctive products can command high prices in the market place. Customer-focus is a critical aspect of ...